Fatemeh Azadbakht
Senior Product & Visual Designer · Fintech · Enterprise · SaaS
Summary
Senior Product & Visual Designer with 15+ years designing scalable digital products, UX strategy, and design systems across fintech, insurance, and enterprise environments. Specializes in translating complex requirements into clear, accessible, and scalable product experiences with a strong focus on usability and engineering efficiency.
Experience
Founder & Lead Designer
Sep 2010 — Present · 15 yrs
OOBE — Out of Box Experience · Toronto
- ·Founded and led a multidisciplinary design studio delivering brand, digital, and experiential design systems
- ·Owned creative strategy and end-to-end design execution for 50+ client accounts
- ·Designed scalable brand systems to support consistency across platforms, campaigns, and teams
- ·Introduced structured, AI-assisted workflows to improve efficiency while maintaining design governance
Designer and Marketer
Jan 2015 — Jan 2026 · 11 yrs
FIRST Insurance Funding of Canada · Toronto
- ·Led visual and brand system execution across marketing, sales, and operations in an enterprise environment
- ·Maintained and evolved brand systems to support organizational growth and changing business needs
- ·Designed high-visibility assets including event signage, stage visuals, and presentations
- ·Collaborated cross-functionally with stakeholders to align visual decisions with business objectives
Web and Graphic Designer
Jul 2014 — Sep 2014 · 3 mos
Mako Invent · Toronto
- ·Designed web and brand visuals in close collaboration with development teams
- ·Supported UX/UI through wireframes, layouts, and design documentation
Graphic Designer
Apr 2010 — Dec 2011 · 1 yr 9 mos
World Service Cargo · Toronto
- ·Designed web, marketing, and trade show materials
- ·Supported corporate branding through visual assets and photography
Education
Certificate, UX Design and Development
OCAD University
2019 — 2020
Diploma, Advertising and Graphic Design
Humber College
2012 — 2014
Bachelor's degree, Public Health
Iran University of Medicine
2000 — 2004
15+Years Experience
50+Clients
AAWCAG Compliant
3Industries
Top Skills
Product DesignFigmaDesign SystemsWCAG / AODAUX StrategyPrototypingFintech UXEnterprise SaaSVisual IdentityComponent Libraries
Languages
FarsiNative
EnglishFull Professional
FrenchLimited Working
Certifications
·Photoshop for UX Design
·UX Design Techniques
·UX Design and Development Skills
·Critical Thinking
·Firefly Custom Models & Services
Recognition
·Next Generation Dinner Series 2014
·Finalist — Markham Board of Trade
·Top 5 Humber Representative at CBC
·Certificate of Recognition — City of Toronto
“Her dedication, speed and collaborative skills were exceptional. I would recommend her without hesitation.”
Dwayne Matthews O.C.T · TD Bank